Must Watch: Our Vinyl Weighs A Ton
I have the habit, especially while driving, of gradually turning up the volume of an album I’m feeling, track by track. It may start at a four but’ll be cranked up to ten halfway through if it’s hitting home. I’ve never ever done this with a movie, well…until I watched Our Vinyl Weighs A Ton. I found myself continually reaching for my remote to bump the volume as if I was listening to a banging album or mix, this was a documentary I was most certainly feeling, and it hit all sorts of places with me. Having Madlib provide the soundtrack didn’t hurt either.
Stones Throw may be the most important record label in America today, and if you see one documentary this year make it Our Vinyl Weighs A Ton. Stones Throw founder, Peanut Butter Wolf, is a personal hero of mine. His musical taste is impeccable – and his ability to cultivate, promote, and nurture new music and musicians is beyond admirable. He’s also fearless, not scared of getting weird or pimping something he knows won’t profit. I find his “misses” just as important, if not more, than his “hits” – as I think too often record labels only get behind what they deem to be a “sure thing” – which is not good for art and progresses nothing.
Our Vinyl Weighs A Ton goes from the origins of Stone’s Throw to where it is today with all sorts of deliciously funky non-sequiturs, and it was more inspiring than anything for me. Wolf has created such an amazing culture with Stones Throw – he’s a true champion of sound – and I hope nothing but continued success and failures for them as they help shape what good music is and can be. Turn it up.