Strength In Numbers – Rock Shop #27: Social Media

Middle East Downstairs played host to Rock Shop #27. (Photo - D.Hixon)

Middle East Downstairs played host to Rock Shop #27. (Photo – D.Hixon)

Last night I attended my first Rock Shop at the Middle East downstairs in Cambridge, which was hosted by Kevin Hoskins (The Middle East) and Steve Theo (Pirate!). Rock Shop is a monthly event for the Boston music community where people from all facets and levels of the industry get together to discuss a myriad of topics, all relating back to music. Last nights topic was on Social Media and the event & people exceed my high expectations.

Rock Shop Flyer. (Photo - D.Hixon)

Rock Shop Flyer. (Photo – D.Hixon)

Since relaunching Visions of the Unexcused in January, moving from not just a podcast but also a blog – I feel like a relative n00b to the scene, despite having a spotted decade of service in and around the industry. Because of this I felt like the new kid in town going to the High School Dance, and kept relatively quiet and to myself, shoegazing with a ‘Gansett before the Shop opened – which I realize now defeats the whole point of attending the Rock Shops. The people, and not the topic, are what make it worthwhile. Next time I’ll gladhand a lot more, am kicking myself for not doing so yesterday.

As for the actual event, I feel like I learned a lot from numerous perspectives on how others in and around music are using Social Media today. There were Promoters, Musicians, Managers, Writers, Bloggers and others in attendance – and what made this diversity so great is because the subject of “Social Media” is still very much a mix of art and science, and seeing how similar people use tools differently was both fascinating and rewarding.

Rock Shop #27’s panel was excellent, and consisted of Aidan Rush (Presskit.to / Jaden Social), Chris Marstall (Boston.com / Tourfilter), Evan Kenney (Hector Social / Bodega Girls), and Mark Jourdian (Nettwerk Music Group). If you’re involved with Music in any facet and are Boston based these events should be mandatory. Like Rock Shop’s Facebook page or follow them on Twitter for updates on when and where their next event will be, hopefully I’ll be shaking your hand there.

D. Hixon

http://www.derek-digital.com

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